![]() And one of the most important aspects of email design is to ensure that your newsletters are responsive on mobile devices. Once you’ve done some pre-planning, it’s time to tackle your email newsletter design. Chapter 2: Design with your readers in mind That may be by measuring subscriber growth, email open rates, or replies. What are you hoping this newsletter will achieve? Do you want to stay connected with your audience? Are you hoping to build your brand? Decide now how you’ll measure success. There’s always time to iterate and improve your processes as you continue to send out newsletters. Be honest with yourself and the team members who will work on the newsletters, and ensure all stakeholders are aware of time commitments and responsibilities ahead of time. If you have less time to devote to newsletters, your sending frequency will likely be lower than compared to a team of email marketers dedicated to creating email campaigns. Knowing these details saves time and logistics after you’ve started. Will this be a weekly, bi-weekly, or monthly newsletter? Set a realistic and consistent sending strategy that aligns with the goals you set.Ĭonsider your sending frequency and identify all stakeholders who will be involved in the content selection, design, and editing/testing process. If you don’t have a list of subscribers yet, experiment with these 12 Tried-and-True Email List Signup Forms. ![]() Who’s going to be reading this newsletter? What’s the value proposition for them? Do you already have a list of email subscribers? Are you planning on targeting a new segment?Īnswer these questions now so the content you send later will resonate. Who you’re sending to will influence all the other factors of creating an email newsletter. The goals for your email newsletter will vary by industry, but many newsletters aim to inform, educate, inspire, or even to entertain.Īn email newsletter provides an opportunity for you to connect with your subscribers and provide interesting and relevant content–not a time for you to try to push products on them. Identify your audience and set goals so that all your content decisions revolve around those goals and the audience you hope to build and engage. Chapter 1: Start with your newsletter strategyīefore jumping into those “moving parts” of an email newsletter, it’s important to take a step back and think about and determine the “why?” behind your newsletter. This how-to guide provides insight, instruction, and best practice tips for creating effective email newsletters–whether you’re iterating and improving on an existing newsletter or building one from the ground up. And although effective newsletters comprise of many moving parts, with the proper planning and strategy (aligned with your goals and resources), you can deliver elegant and engaging newsletters. Email newsletters allow marketers to reliably communicate with both prospects and customers.
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